From the makers of J.Crew

Madewell has arrived.  For those of us not lucky enough to live within easy access to the handful of retail stores there is finally a way to own the affordable, er, made well, line.  While they started out making jeans in 1937, Madewell has successfully branched out to easy, cool pieces reminiscent of its parent company at the same affordable prices.  Their official website now offers online shopping, making it an equal opportunity for us non-coastal shoppers.  Considering a trip to King of Prussia, PA is out of the question (the closest store to Wisco), this is very exciting news for me.  While I have little experience with the store, I have been really tempted by the pieces offered by Bop and what I've seen of Alexa Chung's line for Madewell.  Once through the site and I've already compiled a list of lustworthy pieces that would complete my summer wardrobe.....

photos via madewell